Perception is Everything!
The reality of business marketing is measured by the customer's perception of your
company and products.
In a USA Business Telephone survey, three groups of 10,000 callers were screened
to determine reaction to On-Hold experiences. The results are conclusive; the advantages
of
APT Impact's Custom On-Hold Messaging far outweigh any other product option.
- 97% of interviewees indicated the use of On-Hold messaging "improved the company’s
image."
- 96% "provided value to the callers"
- 67% "increased company sales"
- 76% "decreased the rate of caller hang-ups"
Source: AT&T REports
On-Hold in Silence:
52%
Caller abandoned within 1 minute
27%
Estimated On-Hold time was
greater than 5 minutes
On-Hold with Music:
13%
Caller abandoned within 1 minute
28%
Estimated On-Hold time was
greater than 1 minute
Custom On-Hold:
2%
Caller abandoned within 1 minute
81%
Estimated On-Hold time was
LESS than 1 minute