Customized On-Hold Messaging is one of the most cost-effective tools you can use to promote your company, products and services, enhance your image, and improve customer awareness.
On-Hold Messaging can also be used to entertain callers, answer commonly asked questions and decrease frustration and caller abandonment.
Don’t Lose Clients and Prospects to An ‘On-Hold Black Hole’
If put on-hold with silence or music only, your clients and prospects are likely to hang up. Worse yet, many will not try to call back. Without even realizing it, you are losing valuable clients and leads just by putting them on-hold for less than a minute, while looking for someone or while they finish up a call they currently are on.
APT Impact’s Solution, Custom On-Hold Messaging (Audio Newsletter)
An effective alternative to silence or music is to offer On-Hold Messaging, provided by APT Impact. Instead of losing callers to that ‘on-hold black hole,’ maximize the opportunity to educate callers about your services, success stories and other related issues. APT’s solution has been proven by industry sources to offer the following benefits:
Improved client service – Callers who receive an informative and professionally delivered message about your firm will remain on the line up to three minutes longer than callers who are patched into a dead zone of silence or music. On-Hold Messaging reduces caller hang-ups by 40%, which prevents caller dissatisfaction and annoyance, as well as lost business opportunities.
Increase business development and cross-selling performance –According to Telemarketing Magazine, one out of five callers make buying decisions or increased attendance based on information they learn while listening to a customized On-Hold Message. Educate callers about new practice areas, upcoming marketing events or new executive announcements.
Avoid infringement of copyright laws and breaking FCC regulations– Most businesses do not consider the copyright infringement issue of playing music as their on-hold ‘filler,’ but it is illegal to play commercial music without getting proper approvals and licenses. Similarly, it is against FCC regulations for companies to direct callers to a radio station hold. Also, why play your competitors adds?