Most businesses are challenged with similar issues and concerns which directly effect the bottom line. As a company, your goal is to...

• Grow Revenue
• Cross-sell more effectively
• Improve customer service
• Retain your customers
• Increase attendance at events and activities

Customized On-Hold Messaging is one of the most cost-effective tools you can use to promote your company, products and services, enhance your image, and improve customer awareness.

On-Hold Messaging can also be used to entertain callers, answer commonly asked questions and decrease frustration and caller abandonment.

Don't Lose Clients and Prospects to An 'On-Hold Black Hole'
If put on-hold with silence or music only, your clients and prospects are likely to hang up. Worse yet, many will not try to call back. Without even realizing it, you are losing valuable clients and leads just by putting them on-hold for less than a minute, while looking for someone or while they finish up a call they currently are on.

APT Impact's Solution, Custom On-Hold Messaging (Audio Newsletter)
An effective alternative to silence or music is to offer On-Hold Messaging, provided by APT Impact. Instead of losing callers to that 'on-hold black hole', maximize the opportunity to educate callers about your services, success stories and other related issues. APT's solution has been proven by industry sources to offer the following benefits:

Improved client service - Callers who receive an informative and professionally delivered message about your firm will remain on the line up to three minutes longer than callers who are patched into a dead zone of silence or music. On-Hold Messaging reduces caller hang-ups by 40%, which prevents caller dissatisfaction and annoyance, as well as lost business opportunities.

Increase business development and cross-selling performance - According to Telemarketing Magazine, one out of five callers make buying decisions or increased attendance based on information they learn while listening to a customized On-Hold Message. Educate callers about new practice areas, upcoming marketing events or new executive announcements.

Avoid infringement of copyright laws and breaking FCC regulations - Most businesses do not consider the copyright infringement issue of playing music as their on-hold 'filler', but it is illegal to play commercial music without getting proper approvals and licenses. Similarly, it is against FCC regulations for companies to direct callers to a radio station hold. Also, why play your competitors adds?

APT Impact, Inc. will work with your marketing and facilities teams to ensure your messages are crisp, reflective of your company brand and message, and can be updated regularly with pertinent news about your company and issues of interest to your target audience.

For instance, your On-Hold Message might include information about the following:

Brief overview of the company or firm - Areas of focus, services, size of firm, office locations

Recent news - Announcement of a new partner or practice, upcoming events, published articles and press mentions, success stories

Administrative information - Street address, Website address, hours of operation

Changes to laws or Acts - Tax laws, corporate governance laws, SEC issues

Direct contact information - For experts in different practice areas of your firm so callers can reach them directly

Please feel free to call us to discuss how we can help you to utilize this integral tool. I would consider it a privilege to include you as one of our satisfied clients.

APT Impact's Professional Services Process:

• Perform a professional needs analysis
• Define objectives, delivery style, and goals
• Programs designed to specifically meet your company needs
• Custom pricing based on your design elements and your budget

Although no one likes to be placed on-hold, most prefer hearing something about your company. Silence on-hold makes the time feel longer and some callers think they have been disconnected, especially if calling from a cell phone. Customer service is all perception! A study found that 84% of callers prefer messages when on-hold to all other options. Music and messaging on-hold not only makes sense in pleasing your callers, they make good business sense too. Custom on-hold messages lend the credibility of an established, trustworthy and professional company. Being placed on hold can be the first impression a caller gets of your company.

On-Hold Messaging will...

• Reduce caller hang-ups by 40%
• Keep callers entertained for 2 minutes longer, while waiting for your staff to service them
• Increase sales up to 12-20%
• Cross-sell products and services
• Improve your image and customer service